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ModelkaAs you may know some web directories sell links, others list them for free, some include reviews and extra content on each sub category and others are simply there to collect revenues from ad space sales. In order to decide which are the best directories to submit your sites to, you need to pay attention to all of these aspects.Web directories which are exclusively dedicated to sell links might not be a good place to list your site if the listings are unfiltered, irrelevant and somewhat spammy, for instance if you visit the "business section" which is known to be a popular category for spammers to exploit, you can take a good look at the type of sites they are listing and linking to, if you see credit card sites listed next to car loans and debt consolidation sites without a proper sub-category tree this might not be the place you want your site to be listed on, this is because directories which let their indexes be constantly spammed will end up losing trust with the search engines and their votes will count less and less, some of these sites have even turned into link farms due to the lack of editorial reviews.
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Yet another factor you must pay attention to is the "ad to content ratio", this means that if the directory lists many ads on each subcategory your link may not be able to attract visitors because images and flashing animations will obviously grab visitor's attention a lot more; the page rank is quite important, however some may not pass the desired link equity because they use link parameters which block your site from getting the page rank benefit, such parameter is the rel="no-follow" html tag which tells the search engine spiders not to rate your site based on the listing you might be getting from the directory.